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Raise the Bar: An Action-Based Method for Maximum Customer Reactions
Get Free Ebook Raise the Bar: An Action-Based Method for Maximum Customer Reactions
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Audible Audiobook
Listening Length: 7 hours and 14 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Brilliance Audio
Audible.com Release Date: October 21, 2013
Whispersync for Voice: Ready
Language: English, English
ASIN: B00G2Q6PPA
Amazon Best Sellers Rank:
This book read as just a review of his episodes, and how he looks at the retail side of business. I do agree with 100% of what he says, and I am a fan of the show. However, I was looking for bar insight with this book, which it failed to deliver.An example of insight, would be, you should be making about $30/month per square foot of your bar, your rent should not exceed 10% of your monthly sales, your liquor costs should not exceed 22% of your monthly sales, payroll, 28% etc.... These are operational metrics. Jon always talks about bar science, but the book doesn't go into any of this. I want to know about traffic patterns, heights of stools, colors of walls, etc... I want insight, this book just brought the TV show to book form. If you a fan of the show, and want to know more, great this is for you, but if your looking for insight, don't waste your time.
This book should be called The Bible for Bar Owners, I read it because I'm a fan of the show and wanted to learn more about Mr. Taffer and his experiences. I never knew that a red napkin meant that you're a new customer and the staff should treat you accordingly, or how to create cool events when there's no major game on TV, or the difference between workplaces where people are a team and those were they are a family. He's so right about that, I've always had pet peeves with bosses who tell us "we at ACME are a family." No we're not, a family lets me get away with things, a boss sets the rules and isn't afraid to enforce them.This book has everything you'd want to know, even little known tricks for hiring people. For example, he advises that if you want happy, positive, outgoing people, you put that in the ad. It works! I never apply to any jobs were they seek outgoing, happy people, because that's not who I am.With that said, be aware that you're reading a business book and that John Taffer is not a fiction writer. Yes, there are some funny anecdotes and interesting stories, but that's maybe 10-20% of the book. The rest is pure business advice. If reading about signage, coupons, drinks, drywall, menus, etc, bore you, then maybe this book isn't for you.On the other hand, if you want to know what bars are like from the point of view of owners and employees, then this is a must read.
Best marketing book I have ever read. You need to understand marketing to appreciate that almost all the things are applicable to the broad topic of marketing. He is clearly a sales guy but without perhaps seeing the big picture he is a marketing standout.
I wasn't sure what to expect when I started reading but by the time I finished I was glad I bought this ebook. Taffer can be a dick but you can't argue with his experience and perspective. I'm not in the business so I read the book solely from a customer's point of view. I feel much better informed on what it takes to create a quality experience. When we're out I'll often comment to my wife about how a bar could rearrange seating to increase revenue or change the lighting the improve the dynamic. These are things I never would have thought about prior to reading the book. Definitely worth reading.
A MusT read for anyone owning a bar. Genious operational knowledge. If you've never worked in a bar and want so desperately to own one...read this book first. Nothing is more annoying to the experienced than to have @
OBVIOUSLY I follow the reality show (sic) called Bar Rescue, more for the takeaways than the dramaThe book (and audio book for that matter) take you through various hot spots on Mr Taffer's radar and walk you through how he deals with them. Excellent story telling to demonstrate an issue and solution - from an IT developers perspective you might call this "design patterns for bar & restaurant operators"good fast read, well recommended - especially if you are in the industry now at any level and want insites on how you could deal with various issues (of course if it's a how to on service detail you want, off to Mr Danny Meyer's books!)
Very interesting book. The principles which author describes in this book can also be applied on other industries, so it is useful to read this book.
On his Bar Rescue show, Jon Taffer says "I embrace solutions!" This book is packed with solutions, both to existing problems and also what solutions to implement before problems occur in the first place. His driving, action based approach, based on extensive knowledge and research is literally awesome - the process and results are stunning! Reading this book is like reading a great classic mystery, with Mr. Taffer identifying a myriad of situations and then putting solutions in place to get those so important "Maximum Customer Reactions". The problems and solutions become crystal clear. So, I am an independent software application developer, and as I read Raise the Bar, I reflect on how these lessons can be applied to my work, and the cross-applicable knowledge is absolutely helping me get "Maximum Customer Reactions" from my customers! Thank you Jon Taffer.
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